Let’s face it. Some of us are marketing gurus, but the majority of us can’t find our way out of the proverbial box. Do you find yourself stumped for new marketing ideas? Have you run the gamut on ways to stay in touch with your clients? In these tough economic times when sales are down or barely existent, it is important to remain visible in your community. Here are a few fresh approaches to get you thinking about your next step forward.
1. Monthly Newsletter. Are you sending out a digital newsletter to your clients? If not, you are missing a shot at spreading news about seminars, new listings, tips on decorating, ideas on how to spruce up your home’s curb appeal and on and on. There are several different websites who offer easy and very affordable ways to create a newsletter and allow you to utilize your client database to email it. Take a look at ConstantContact.com, VerticalResponse.com or EPaperFlip.com. These sites can get you started on a fast and inexpensive new marketing venture!
2. Get Involved with Local Schools. Have you thought of placing an ad in the team program or yearbook at a local school? This is a great way to sponsor school sports teams or events in your community while making yourself and your business highly visible.
3. Refrigerator Magnets. Actually this is my absolute favorite! I can’t tell you how many times I have referred to my refrigerator to find a Real Estate Agent, electrician, plumber or handyman. It’s a great marketing tool and provides a quick resource for people.
4. Handy Candy. Keep a supply of candy bars on hand to give to potential clients who come into your office. Simply hole punch your business card and tie it to the candy bar with a length of curling ribbon. It’s cute and easy, plus who doesn’t love something sweet every now and then?
5. Be Noteworthy. Choose one client each day from your database and drop them a handwritten note with your business card in it. Just let them know you are available if they need you.
Of course, these are just of few of the many ways you can market yourself and your business. Get creative. Host a “Lunch and Learn” with other agents and collectively “brainstorm” for new ideas.
Do you have an idea you would like to share?
Photo courtesy of Ben Pollard