I honestly think the Real Estate business should be the Poster Child for change! Quick – what are 4-5 big changes you can think of right now?
We’ve seen changes to Contracts, Marketing, MLS’s, Brokerages, Short Sales, Mortgages, Associations, websites, and of course “the market!” And Social Media has been a big part of that change!
Over the last 2 years, I’ve heard so many real estate professionals say things like; “I don’t have time for Social Networking”, “How can you get business from social media sites?”, or “I have a website, why do I need a Facebook business page?”
However… in just the past 6 months, I’ve been to 2 REbarCamp’s and a RainCamp and attendance is up! Agents and Brokers have realized since the downturn in the industry they must use their offline real estate marketing skills through social media online. Now, real estate pros are building their brand and generating interest in their listings though the use of online platforms such as Twitter, Facebook, LinkedIn, ActiveRain, Trulia and Zillow. Interest is growing, Realtors® are finally recognizing the value of this new way of doing business!
So if you’ve been dabbling with Social Media and trying to understand how to implement Social Networking into your business, consider this:
• If you’re a numbers person, the statistics are staggering.
• If you’re a people person, it’s the easiest and fastest way to network with folks right in your community or across the US.
• If you’re budget conscious, it’s free! That’s F-R-E-E!
• If you’re technology challenged, it’s much easier than you think!
The following video was created by Erik Qualman of Socialnomics in late 2009, so imagine what the numbers will be for 2010!
What are you doing to keep up with the rate of change?
In 2011, make a resolution to get on board and get started with this new way of doing business! Call AnotherME to find how we can take you from zero to hero with Social Media.
Photo Image – TheLogoRunner.com
