As Realtors®, you’re in the business of getting new listings and that’s a good thing, but sometimes composing those real estate listings for the MLS or for print advertising can leave us stumped on what to say. I mean, how many different ways can you describe a property? For example, have you ever racked your brain for a different way to say “luxurious”?
With that in mind, I’ve put together some words and phrases that will help you to get your creative juices flowing.
Comfortable, upscale, prestigious, unique, distinct, original, paradise, remodeled, authentic, spectacular, eclectic, colorful, textured, elaborate, peaceful, stylish, magnificent, stunning, sparkling, secluded, versatile, timeless, enchanting, exquisite, cozy, revitalized, refined, modern, flair, dynamic, impeccable, irresistible, affluent, substantial, tasteful, towering, tranquil, inexpensive, rare, unsurpassed, retreat, historic, outstanding, inviting, oversized, sensible, dynamic, comfy, charming, beautiful, lovely, elite, classy, imaginative, coordinated.
Beauty and function, stylish and practical, endless possibilities, contemporary charm, vibrant colors, smart design, southern comfort, hidden treasure, exceptional quality, convenient location, old-fashioned style, budget-smart, nostalgic flair, custom built, charm factor 10, bright and cheerful, fit for a king, picture perfect.
It’s a good idea as well to create some phrases that describe the area such as low maintenance, convenient to shopping, close to downtown, low maintenance, easy highway access, public transportation within walking distance.
Remember, stay within the Fair Housing Act guidelines and don’t use words or phrases that discriminate based upon or make reference to race/color, religion, national origin, familial status, gender or handicap.
Photo courtesy of Casey Serin